Lavazza Coffee Rebrand
Lavazza is a Italian coffee company that has it’s roots dating to 1885 and was founded my Luigi Lavazza. The brand is well established and deeply loved by the people who drink it daily. While studying abroad in Rome, I redesigned the brand.
Reflecting Lavazza’s years of rich history, I researched Italian food posters and packaging. The updated color palette reflects intensity of espresso while still keeping the iconic deep blue.
